Creating a successful bookmaking business is a complex process that requires mastery of a few important marketing techniques.
This includes social media presence, email marketing, person-to-person marketing, pristine customer service, and attention to detail.
If you’re starting out as a bookie, then you’ve probably got a lot of questions about how you can create a cohesive bookmaker’s marketing strategy, but with so much to cover, it can feel overwhelming to start off.
If you find yourself in this position, don’t worry! We are here to help you.
In this article, we’re going to be providing you with a comprehensive bookmaker’s marketing plan that will cover everything from social media to email marketing. At the end of this article, you should have a foothold on how to get started marketing in this industry.
What Makes A Good Bookmaker’s Marketing Strategy?
Marketing is one of the most critical components of any business, and bookmakers are no exception.
A good marketing strategy for a bookmaker is going to become the foundation on which you can gain customer loyalty and bring new customers to your doorstep.
A good marketing strategy will do three main things: increase brand awareness, attract new customers, and retain existing ones.
In today’s age of big technology, you have access to a lot of powerful marketing channels, many of which can be accessed without having to spend too much money.
If you want to create a cohesive marketing strategy that works on every level, then you’re going to need to know a lot about each of these channels, how they interact with one another, and how you can use this to maximum effect.
Some big tips to keep in mind here:
1. Define Your Target Audience
The target audience of your business is going to be the focal point that you hone in on in all of your marketing.
It will allow you to create content and advertisements that appeal to their preferences and behavior. Some of this can be understood through the way of sales analytics, other parts may be intuitive.
2. Unique Selling Point
Secondly, you’re going to need to make sure that your marketing strategy is effective at highlighting the unique selling points of your bookmaking business.
This means you’ll need to highlight if you provide better odds, a wider range of betting options, or impressive customer service.
3. Lead With Data
In today’s age, we are able to learn a lot about our customers through data. Your marketing strategy needs to be led by data.
Make sure you are able to get hold of insightful data that can help you make good decisions that will appeal to your customers.
Many companies will have a marketing campaign that lasts for a few months, but then stop all at once. This is a very bad way to go about marketing.
You will need to be consistent and make sure that your brand message, aesthetic, and tone are the same across all of your social media channels.
Now that we’ve gone over these basic guidelines, let’s take a closer look at how we can create a marketing strategy, making the most of social media and email marketing.
Social Media Marketing
If you’re a business in the modern world, then you are going to need to make the most of social media. The average person spends at least a few minutes a day looking across various social media platforms, and as a result, you could have a huge, untapped customer base waiting for you online.
This makes social media a powerful tool for bookmakers looking to reach their audience. With billions of active users, the main platforms around the web are going to be a great chance for you to create new opportunities for yourself.
Let’s take a look at some of the most important things to keep in mind when creating your cohesive, social media marketing plan.
1. Define Your Goals
The first thing you need to do is decide what your goals are here. Consider what you’re trying to achieve with your social media marketing.
Are you looking to drive traffic to your main website or betting app? Perhaps you’re looking to increase general brand awareness? Or maybe you want to go bigger, and do all of this at once?
Set this goal out before you do anything else so that you can link back to it with each future decision that you make.
2. Choose The Right Social Media Platforms
This is one of the steps that many companies fail at. You need to make sure you are marketing on social media platforms that your target audience actually uses.
For example, TickTock—although an extremely popular social media platform—has a much younger audience than what you might be looking for. We’d generally suggest focusing on Twitter, Facebook, and Instagram.
3. Create Engaging Content
Content can be anything from blog posts to YouTube videos. In short, it is the content that lets your audience engage with your brand, and learn the benefits of the services you’re offering.
The world really is your oyster with this section, and you can really employ your creativity to make content that captures people.
4. Interaction Is Key
When trying to build a presence on social media, you’re going to want to find followers. But more than this, you’re going to need to retain them. One of the main ways that companies do this is through interaction.
This interaction can happen in many different ways, from simply responding to comments, all the way to creating interactive campaigns, content, and polls.
The more you interact, the more engaged your audience will feel, which can go a long way towards getting them invested in your business, or thinking of you the next time they want to make some bets.
Next up, let’s consider how we can use email marketing to reach a much larger audience. Almost everyone has an email address these days, as it is required for many things like work, online shopping, and subscriptions to a wide variety of different services.
With this many email addresses, comes the possibility of reaching them!
Email marketing is considered an older form of online marketing, but it can still be very effective, especially when you link it up with the social media strategy we’ve already covered above.
As we did before, we’re going to give you some key points to consider.
1. Create An Email List
Your email list is going to be the central force that allows you to reach others. It’s worth noting that this list should be consensual, meaning that users need to sign up for your mailing list.
You can get people to sign up by offering incentives that will be sent to their addresses, including promotions and deals.
2. Categorize Your List
By segmenting and categorizing your list, you will be able to target specific groups of customers with specific offers.
This will allow you to send separate emails to new and existing customers, offering you the ability to create more personalized connections.
3. Write Compelling Email Content
Creating a mailing list is one thing, getting people to read your emails is another. You’re going to need to make sure you have created great email content with catchy titles, impressive visuals, and texts that make people want to read more.
So that was our guide on how you can build a comprehensive marketing guide on both social media and email. It’s important to remember that both of these things are tools you can use in order to market.
Taking the time to create a comprehensive marketing plan is going to save you a lot of hassle in the long run, and will be one of the determining factors that will decide how well your marketing goes.
There’s a reason why massive companies have equally massive marketing departments. However, the good thing is that you can do much of this with some precise planning and effective use of the platforms you have available to you.
We hope that this guide has explained to you how you can use a strong marketing strategy to gain success in the bookmaking industry.
If you still have some questions about this topic, make sure that you keep reading for our extensive FAQ section. We wish you the best of luck with your marketing strategy and hope that it allows you to find a whole new wealth of customers.
Frequently Asked Questions
How Can I Learn My Target Audience?
To learn more about your target audience, you’re going to need to gather data on their demographics, behaviors, motivations, and interests. You can use online tools and techniques to gather as much of this information as you can.
Some of the most commonly used methods to gather data include customer surveys, extensive market research, customer data, focus groups, and social media analytics. The latter is something you’ll want to do once you’ve already established a presence online.
Can I Do Marketing On My Own?
You can certainly do marketing on your own. Social media is a great way for you to reach a lot of people, without much of an investment.
The main thing that you will have to invest in this is time, so that’s why it’s so important to have a cohesive bookmaker’s marketing strategy before you jump in. Time is money, after all, and you’re going to want to make sure that it’s well spent!
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