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How Much Does It Cost To Start A Sportsbook Business? Full Breakdown Of Costs

Sportsbooks are establishments where bets can be made on sporting events, allowing sports enthusiasts to potentially win tons of cash. As a venture, a sportsbook business can be quite profitable.

However, there are high costs associated with launching a sportsbook business. If you are thinking of starting one of these businesses, this guide will give you an idea of the cost to start a sportsbook. As a result, you will be fully prepared to start your sensational sportsbook business!

What Is A Sportsbook Business?

A sportsbook business is simply a service that allows bettors to place wagers on a range of different sporting events, such as hockey, soccer, and baseball.

These businesses are ideal pursuits for people who have an interest in betting and enjoy sports.

How Much Does It Cost To Start A Sportsbook Business?

It’s hard to say exactly how much this will cost, as the price will depend on what sort of sportsbook business you’re setting up.

If you are setting up a sportsbook website or app, the cost will be anywhere between $250 to $12,000. On average, most people will spend around $6,000 on this website. 

However, if you want to set up a physical store for your sportsbook business, the costs will be exponentially higher. 

On top of these charges, there will be running fees that you will have to consistently pay. Consequently, this is not a cheap business venture. 

Breakdown Of Sportsbook Business Costs

Office Costs

All businesses will need a base of operations, from which their services are delivered. Even if your sportsbook business is online, you will likely still need an office. These are great spaces for members of staff to do their work, as they can improve concentration.

Unfortunately, there are a whole host of costs linked to office space. This includes:

  • Office rent: this cost will vary depending on the size and location of the office. In general, offices will cost between $6 and $38 per square foot to rent. If you are basing your business in a city with a high cost of living, you will likely have to pay toward the higher end of this spectrum. As a result, it’s important to find affordable office space.
  • Stationery, such as pens and paper: if your sportsbook business primarily operates online, you likely won’t need that much stationery. Yet, even a limited amount of stationery can noticeably raise the cost of your office. 
  • Electricity: when renting office space, you will have to pay electricity bills. The majority of business offices use around 25,000 kWh a year of electricity. As you can imagine, this can be fairly expensive.
  • Office equipment, including any technological equipment: for online sportsbook businesses, technological equipment, such as computers and keyboards, is an essential cost. The average laptop costs around $500. Therefore, if you need to buy multiple laptops for your office staff, you will end up paying even more money to start the sports betting business. 

If your sportsbook business has a physical presence, such as a store, these costs will be even higher.

Software Costs

When setting up your sports booking website, your software is essential. Without this software, you won’t have a platform through which you can run the business. 

It’s particularly important to invest in high-quality software that will work smoothly. This software will also provide automation, meaning that repeated tasks in the business are automatically completed.

This can not only save you time and effort, but it can reduce the number of staff members that you have to hire. 

Online businesses require a large amount of software, which will cover actions like accounting, project management, and communication.

The price of this software will vary depending on its quality. Not to mention, the more software that you use, the more expensive it will cost. Luckily, some software services are free. But you’re looking at spending roughly $500 on your software.

If you’re looking for high-quality software for bookies, you cannot go wrong with Boss Action.


For any brand-new business, marketing is an essential tool. You will need to advertise to potential customers to make them aware of your services.

Online sports booking websites need to advertise their service. Otherwise, it’s hard to make people aware of what you have to offer. For small businesses, it’s recommended that they spend approximately 7% of their gross sales on advertising. 

Staff And Training

Initially, your sportsbook business may not require a large team. Yet, as your business grows, you may need to increase your number of employees.

How Much Does It Cost To Start A Sportsbook Business? Full Breakdown Of Costs

For instance, your sportsbook business may need members of staff to look for suspicious betting practices. Moreover, you might require a customer service team. 

The more staff you have, the higher the cost. After all, you will have to pay staff wages. In the US, the federal minimum wage is $7.25 per hour.

However, different states have varying laws regarding minimum wage. Your sports betting business will have to ensure that staff is getting the pay that they deserve.

Not to mention, staff will require training. This will mean spending even more money.

Tips For Starting A Sportsbook Business

To ensure that you launch your sportsbook business as smoothly as possible, follow these top tips for success:

  • Get a license. If you want to operate a sportsbook business, you will need a valid license. You should also familiarize yourself with the legal requirements surrounding this type of business. 
  • Identify a high-quality data provider. These data providers will give you essential information regarding odds and wagers. Without them, your sportsbook business cannot operate. You must find a provider that gives you accurate information. 
  • Cover a wide assortment of sporting events. It’s recommended that sportsbook businesses provide odds for basketball, football, tennis, boxing, volleyball, and ice hockey. Feel free to expand your sporting interests as the business grows.
  • Consider the design of your website. It needs to be slick and user-friendly. This is the first impression that you make, so it’s vital that you make a positive impression on your customers.
  • Make relationships with payment providers. Ideally, sports betting businesses should offer customers numerous payment methods through which they can make bets.
  • Set up loyalty schemes that will encourage repeat customers. These loyalty programs are ideal for retaining loyal customers.
  • Consider how much you are going to charge your customers. Competitive prices are ideal if you want to stand out from the competition, especially when it comes to betting.

Frequently Asked Questions

Are Sportsbook Businesses Legal?

Yes, sportsbook businesses are legal in the majority of places. Of course, you should research the betting jurisdictions in your area before starting your sports betting business.

How Does a Sportsbook Business Make Money?

Sportsbook businesses make money through charges that are applied when customers place a bet. This is known as vigorish, which may be referred to as “vig”. This percentage charge will be taken from a customer’s winnings.

Final Thoughts

If you have a combined passion for sports and betting, a sportsbook business can be the perfect opportunity for you to make loads of money.

But bear in mind that there are high costs associated with starting this business. As a result, you will need to have significant startup funds to launch your brand. You may need to take out a loan to cover these substantial fees!

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