This week The Open Championship at Carnoustie Links Course in Scotland takes place. We thought it might be a great time to hand over a few tips to per head agents on how they can increase golf betting action.
Tips to Increase Golf Betting Action
The best way for agents to increase golf betting action is to use what’s at hand. Thinking outside the box when it comes to golf betting doesn’t always work because golf in general isn’t a high volume betting sport.
- Consider celebrity golfers
Celebrity golfers are those golfers that everyone, even non-golfing fans, know. Celebrity golfers are guys like Tiger Woods, Phil Mickelson, Jordan Spieth, Rory McIlroy, and Dustin Johnson. Most people know who these individuals are.
When promoting any golf tournament, not just a major championship like The Open Championship, online bookie agents should first name drop celebrity golfers.
- Promote golf betting odds
Football sports bettors and basketball sports bettors are used to working with spreads. To make a wager, spread bettors must pay a fee, the vig, to you the bookie. That vig is usually in the form of 10%. When you bet on a golfer to win a golf tournament, there is no such thing as the vig. In fact, huge odds are readily available.
How huge are the odds in most golf tournaments? If we take The Open Championship as an example, the favorite offers odds above +1000. Dustin Johnson is a +1200 favorite. The next few choices, Rickie Fowler, Justin Rose, and Rory McIlroy are at +1600. Jordan Spieth, last year’s Open Championship winner, is at +1800.
Tiger Woods offers +2500 odds. Phil Mickelson offers +5000 odds. The chance to win a ton of money off a small investment will get most any casual bettor’s eyes to light up.
- Promote wagers for every round
All PGA Tournaments, including major tournaments like The Open Championship, consist of 4 Rounds. Odds on all 4 Rounds are available before the rounds start. Pay per head agents should remind their clients to check out their sportsbook for the latest updated odds after each round concludes.
Note that because The Open Championship this week takes place in Scotland, it’s important that agents get their timing right with their post-Round promotional texts and emails. What’s a good way to do that? Sign-up for the premium plan where television listings are readily available.